Inspired by her travels and her academic studies on mental health and it’s link to Art, Farrah set up her first business, Bespoke Henna in 2011 renamed to Farrah Azam in 2020. She took the tradition of Eastern patterns and infused it with various other Art forms to create her signature “East meets West” style. Her designs are fully hand-crafted on to a range of surfaces including home décor, fabric, designer perfume bottles and musical instruments.

Her talents have not gone unnoticed, with recognition from some of the world’s largest media outlets including CNN news. With her growing reputation, Farrah has attracted high profile clients including Giorgio Armani, Acqua di parma, Urban decay, Harrods and Selfridges.

Farrah provides both artistic and business coaching to aspiring creative entrepreneurs as well as using her skills for Humanitarian causes.

Farrah is unrivalled in her field, putting both passion and skill in to each project with meticulous attention to detail and quality.